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Blog
16.01.2020
Durch Werbung auf Google können Sie ganz einfach neue Kunden gewinnen und Ihr Geschäft ausbauen. Sie erreichen Ihre Zielgruppe über Google (vergessen Sie nicht, dass Google etwa 78% des gesamten Suchaufkommens einnimmt) mit zielgerichteten Anzeigen im Zeitpunkt, wenn die Kunden zum Kauf bereit sind. Wenn Sie bei Google werben möchten, müssen Sie die Werbeplattform Ads…
02.08.2019
Das Erstellen eines Blogs ist eine grossartige Idee, wenn Sie Ihre Ideen und Kenntnisse mit der Welt teilen möchten. Sie können viele Leute erreichen, ihnen mit Ihrem Wissen helfen und eine Gefolgschaft erschaffen. Und wenn Sie möchten, können Sie Ihren Blog auch für Ihr Unternehmen bewerben. Es ist eine unterhaltsame und lohnende Erfahrung, Ihre Online Präsenz…
15.05.2019
In diesem Artikel werde ich darüber sprechen, wie ein Sie eine Youtube Konto erstellen und welche Schritte nach der Erstellung folgen.Da Content-Marketing täglich an Bedeutung gewinnt und Technologie-Marketing durch viele Kanäle ermöglicht werden, beginnt Video-Marketing eine immer grössere Rolle in Marketing-Strategien zu spielen.Da Google YouTube gekauft und in seine Suchergebnisse integriert hat, ist klar, wie…
06.05.2019
Als Webdesigner oder Webentwickler sind Sie wahrscheinlich sehr vorsichtig, wenn Sie einzelne Elemente oder den Inhalt Ihrer Webseite ändern. Sie sind sich der Tatsache bewusst, dass dies auch Veränderungen des Nutzerverhaltens nach sich ziehen kann. Auch wenn dies natürlich unerwünscht ist, kann die verfolgte Weiterentwicklung einer Website zu negativen Rückmeldungen der Benutzer führen. Im schlimmsten…
04.03.2019
Den Critical User Journey kann man als Reise bezeichnen, die der Benutzer auf einer Website beschreitet, um ein bestimmtes Ziel zu erreichen. Dafür werden bei der Website-Gestaltung verschiedene Reisen während der Nutzung von Besuchern identifiziert, um sie hinsichtlich ihrer Schnelligkeit und Einfachheit zu optimieren. Das folgende Beispiel zeigt einen Webshop, der Futter für Haustiere anbietet….
29.10.2018
Jeder, der einmal in seinem Leben einen Wirtschaftkurs besucht hat, hat vom Funnel, oder auch Trichter genannt, gehört – ob es sich um den Marketing- oder den Verkaufsfunnel handelt, der Zweck ist derselbe. Es ist eine visuelle Darstellung des Kunden auf dem Weg zu einer Bestellung oder Konversion.In diesem digitalen Zeitalter von Anzeigen und Bannern…
09.05.2018
Jede Marketingkampagne braucht einen Plan, der durch Marketing Research unterstützt wird. Das Erstellen von einem Marketing Research sollte der erste Schritt in jedem Projekt sein, das Sie ergreifen. Auch wenn das Research, das Sie für andere Projekte durchgeführt haben, hilfreich sein kann, benötigt jedes neue Projekt in den meisten Fällen sein eigenes. Also lass uns…
18.04.2018
Das Schreiben eines E-Books, um Ihnen zu Ihren Zielen zu verhelfen, ist eine bewährte Taktik, die viele Vorteile bringen kann. Die Strategie dahinter ist, dass Sie etwas von Wert, in diesem Fall ein E-Book, im Austausch für etwas anbieten können – in der Regel ist das eine E-Mail-Adresse. Diese Taktik kann Ihre E-Mail-Liste schnell erweitern,…
29.03.2018
Content Strategy bedeutet, den richtigen Content an die richtige Person am richtigen Ort und zu der richtigen Zeit im richtigen Kontext zu liefern. Einer der Hauptpunkte ist das Verständnis des Publikums und seiner Bedürfnisse. Dazu gehört auch die Planung, Entwicklung und Verwaltung von Inhalten. Aber zuerst, was ist unter Content gemeint? Im Grunde genommen ist…
19.03.2018
Eine Content Strategy ist ein komplexer Plan, die Ihnen ermöglicht, sich mit Ihrem Kunden zu befreunden. Wüssten Sie, dass jede Kleinlichkeit, in diesem Plan, die gleiche Wichtigkeit hat? Dazu gehören auch die Blogtitel und Ihre Erstellung. Wenn Sie ein Artikel schreiben, kümmern Sie sich um die Erstellung des Inhalts, aber wie oft haben Sie beim…
01.03.2018
Die Landing Page (auch Zielseite genannt) ist eine Webseite, die der Einstiegspunkt für jeden Besucher ist. Da es die erste Seite ist, die der Besucher sieht, ist es entscheidend, dass er / sie die beste Nutzererfahrung erhält. Wenn einem Nutzer das Design oder der Inhalt der Zielseite nicht gefällt, wird er nicht lange dabeibleiben und…
25.10.2017
Internetnutzer tun täglich drei Dinge: Sie Überprüfen ihre Nachrichten,Sie überprüfen ihre E-Mails undnavigieren zu Facebook.Die meisten Leute nutzen Facebook für persönliche Bedürfnisse. Es ist unvermeidlich, dass sie mit verschiedenen Anzeigen, die sie auch in ihrem Newsfeed sehen, in Kontakt treten und sich mit ihnen beschäftigen. Und wenn Sie ein Unternehmer sind, der Leads und Kunden…
19.08.2017
Die richtige Strategie Sie sind motiviert und haben Vorstellungen davon, was Sie sagen wollen. Jetzt kommt aber die grosse Frage. Wie oft werden Sie Beiträge veröffentlichen und wann werden Sie dies tun? Zunächst scheint dies schwierig, aber die richtige Strategie wird Ihnen auf dem Weg helfen. Als erstes sollten Sie sich die Frage stellen, wie…
21.06.2017
Bevor wir erwähnen, warum die Macht der Social Media als Plattform hervorragend für die Verteilung von Marketing Inhalten ist, werden wir erklären, was mit Verteilung gemeint ist. Was genau wird verteilt? Als Unternehmer müssen wir die Leute zu unseren Inhalten führen, damit sie diese gelesen werden, da dies nicht von alleine passieren würde. Wir müssen sie…
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