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Blog
05.01.2020
Wir haben vor etwa einem Jahr mit Mailchimp als Marketingplattform für E-Mail- und Newsletter-Kampagnen begonnen. Obwohl dies nicht so lange her ist, können wir sagen, dass wir in den ersten acht Monaten die Hälfte der Vorteile, die Mailchimp den Unternehmern bietet, nicht genutzt haben (oder gewusst haben). Erst im August haben wir viel Zeit investiert,…
21.06.2019
E-Mail-Marketing lebt noch immer, obwohl viele prophezeit haben, dass es kein erfolgreiches Marketing-Modell mehr sein würde. Doch die Spammer wurden eliminiert und die echten, interessanten Autoren überlebten. E-Mail-Marketing gab Vermarktern die Möglichkeit, mit ihren Kunden in persönlichen Kontakt zu treten. Mit modernsten KI-Technologien gelang es, spezifische Informationen darüber zu geben, wann und was die Nutzer lesen wollen. Die…
07.05.2018
E-Mail-Marketing ist eine der am häufigsten verwendeten Digital Marketing-Techniken. Es ist eine der ältesten Marketingaktivitäten, hat sich aber im Laufe der Zeit deutlich weiterentwickelt. Bei richtiger Verwendung kann E-Mail-Marketing eine leistungsfähige Waffe für das Digital Marketing sein.Wann immer Sie versuchen, Informationen an Ihre bestehenden Benutzer zu senden oder neue zu gewinnen, können Sie mit der…
16.06.2017
Newsletter und E-Mail Marketing sind eine der ältesten Online Marketing Techniken. Leider sind Tage, wo man 5 E-Mails im Inbox als viel bezeichnete, lange vorbei. Als Unternehmer sollte man sich wirklich Mühe geben, um interessante Newsletter erstellen zu können, auf die Kunden klicken und sie auch lesen. Trotzdem ist E-Mail Marketing nicht tot! Sie müssen…
31.05.2017
E-Mail Marketing Comeback In kurzer Zeit haben sich viele Unternehmen vom E-Mail Marketing distanziert und haben als Alternative den Austausch in sozialen Netzwerken gefunden. Es stellte sich jedoch heraus, dass die Plattformen der sozialen Netzwerken über Nacht ihre Rechte und Regeln ändern können, was niemand von uns kontrollieren kann.Das E-Mail Marketing konnte später eine starke…
17.12.2016
Verwaltung von sozialen Beziehungen mit Kunden Social Customer Relationship Management, de. Verwaltung von sozialen Beziehungen mit Kunden, ist eine Strategie welche mit Hilfe von sozialen Netzwerken, Online-Tools und Technologien den Unternehmen ermöglicht die Beziehung zu ihren Kunden zu stärken. Dies ist eine neue, soziale Art des Marketings. CRM ist nach wie vor einem wichtigeren Bestandteil der…
29.10.2016
Der Inhalt Als allererstes sollten Sie sicher gehen, dass Ihre Newsletter interessant genug ist, damit Ihn die Leute auch tatsächlich öffnen und lesen. Damit Ihr Newsletter interessant wird ist es wichtig, relevante und gute Inhalte zu veröffentlichen. Nachdem Ihr Newsletterdesign entworfen ist, durchdachter Inhalt eingefügt worden und bereit für das Versenden ist, sollten Sie sicherstellen…
22.07.2016
MailChimp Es gibt viele bekannte Newsletter-Lösungen welche von den Leuten genutzt werden. Egal für welche Newsletter-Lösung Sie sich entscheiden, Sie werden Ihren Newsletter im Content-Marketing vielseitig gestalten und anpassen können. Nebst dem Inhalt, sollten Sie sich gut überlegen welche Bilder und Schriftformate Sie in Ihrem Newsletter gebrauchen möchten. Einige von Ihnen werden jedesmal dasselbe Design…
15.06.2016
Wieso ist Ihre Kontaktdatenbank wichtig? Ihre interne Kontaktdatenbank zu erhöhen ist eine langfristige Strategie, die im Laufe der Zeit unglaubliche Ergebnisse bringen kann. Hier sprechen wir über die Erhöhung des Kapitals Ihres Unternehmens, die Reduzierung der Kosten im Einkauf, die Zunahme von Empfehlungen und die Überzeugung Ihrer Marke, Ihres Produkts, Ihrer Dienstleistung. Der Übertragungsprozess auf…
10.06.2016
Bessere Beziehung mit dem Kunden Im Laufe der Zeit, möchten Sie sich um Ihre Datenbank kümmern, da Sie zwischen Ihren Kunden und Plänen eine Eins-zu-Eins Beziehung erkennen haben. Dies ist möglich aufgrund der erhöhten Segmentierung, die eine bessere Personalisierung ermöglicht. Die Ergebnisse können beeindruckend sein, nicht nur in Bezug auf den Umsatz, sondern auch auf…
02.06.2016
Was ist DMP? Data Management Platform (DMP), zu deutsch, Datenmanagement Plattform , ist ein Center, welches Daten, aus verschiedenst gesammelten Quellen, speichert und integriert. Dazu gehören interne Daten aus dem CRM-System und sonstige Kundendaten, welche Sie besitzen. Auch Signale von externen Datenquellen, die die Basis von neuen Segmenten individuell bilden, enthalten auch die Absichten der Benutzer….
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