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inbound marketing

Inbound Marketing: What Is It and Why You Should Use It

If you’re reading this you’re probably thinking about implementing inbound marketing methods in your business. In this post I’ll show you what inbound marketing is, what the three stages of inbound process are, and what makes up a good inbound strategy. Inbound marketing is the process of attracting visitors before they are ready to buy…

website mockup

9 principles of Material Design

Material design is a design language created by Google in Summer 2014. It is made for Android to create better foundation for user interfaces. With features and natural motions, it mimics real-world objects.Although it primarily focuses on touch-based app design, it is also effective in web design. This article will cover some of the essential…

How to Conduct Web Design Review

Before launching any web design project, you might want to check with a review if everything is in order from the design aspect. There is a collective sense that design is a matter of taste and preferences. By that logic, you could color your website any way you like. That couldn’t be any further from…

website icon

Favicon: How it Impacts Web Design

We can find icons everywhere in our everyday lives: from road signs, store logos, to our laptop keyboards. Images help us interpret information better. Since getting the right information as fast as possible is crucial when dealing with internet technologies, it’s no wonder that icons are an integral part of web design, as well.In this…

logo design

Website Logo Mistakes – And How to Avoid Them

The logo is arguably the most essential aspect of any brand to get right. It’s purpose is to show the personality of a brand and instantly convey what the company does at a glance.Website is the first place where your logo is presented to customers. It is the most critical place for your logo to…

Elements of Good SEO Check

SEO Check is an audit process to check all elements important for the search engine ranking. It is essential to perform this process to better understand what improvements need to be made to realize the full potential of your existing content.There are few different elements that need to be reviewed and evaluated. As a result,…

email marketing

The Influence of GDPR on e-mail marketing and what can you do about it

E-mail marketing has been going strong for years. Although many predicted it would not last as a successful Marketing Model, it did. The spammers were eliminated, and the real, exciting content writers survived.E-mail marketing gave marketers the option to communicate with their customers on a personal level. With new AI Technologies, it managed to provide…

7 Skills that Every Web Designer should need to have

Web designers are usually responsible for the visual layout of websites. To become an excellent designer, you should have a strong understanding of composition, typography, color and user behavior. In the process of making a website, web designers create the initial version of the website. When the design is completed, the design is passed to…

Direct marketing, millennials and postcards, is it possible in 2019?

In our world of digital technologies and online channels, old-school marketing techniques like sending physical mail seem obsolete. But direct marketing is still a great way to reach your audience. Even more so lately, since consumers are overwhelmed with digital advertisement. Direct marketing is a form of marketing that allows companies to communicate with their…

Web Design That Works: 3 Principles That Bring Conversions

Web design can often be a double-edged sword. It’s one of those things that can help a company grow a great deal, or hinder its growth, if done wrong. Badly designed websites or web applications can annoy users and force them to quit using them. On the other hand, good web design can help a…

Affiliate Marketing: What Is It and How to Get Started

You’ve probably heard about many types of marketing: inbound marketing, pay-per-click, email marketing, social media marketing and so on. So now you may be wondering: what’s affiliate marketing? To put it in simple terms:Affiliate Marketing is a system where you as an affiliate make money by promoting other people’s products and receiving a commission for…

How to Improve your Website with Google Optimize

As a web designer or web developer, you probably had feared when changing some elements or the content of your website. You probably think that those changes will impact your users. All website development efforts could mean negative user feedback. That means that your efforts made your website worse instead of better. Google Optimize will…

SEO: How to Increase Your Visibility in Search Rankings in 3 Steps

If you’re in any way involved in modern business practices, you’ve probably heard of search engine optimization, also known as SEO. Companies use search engine optimization techniques:to boost visibility in search engines,to get traffic to their websites,to achieve their business goals.But what exactly is search engine optimization? How can you rank higher in the search…

3 Elements of Good Corporate Design for 2019

Sometimes it’s hard to define the design. Design refers not only to graphic design but also to design strategy. It is used in a variety of industries, such as web design, corporate design, engineering, and architecture. Companies with strong corporate design and identity tend to gain an edge over their competition. This happens because people…

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