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How to Create a Logo for Your Business in 2019

In this article you will learn how to create a logo for your business. A logo is very important part of a company. It’s usually the first thing people think of when somebody mentions a brand. Just think of McDonald’s golden arches or Nike’s swoosh. A well designed logo can help you establish your brand affinity…

How to Create an Ebook That Markets Your Business

Writing an ebook to help you with your business goals is a tried and true tactic that can bring many benefits. The strategy is that you can offer something valuable, an ebook, in exchange for something – usually an email address. This tactic can quickly grow your email list, boost lead generation and increase sales….

logo design

Basic principles of logo design in 2019

Before we dive into principles of logo design, we need to define what the logo is. In its essence, logos are symbols made up of text and images that help us identify specific brands. A good logo is the first contact of the user with your brand. If it is good, it helps customers understand…

The Website Design Process in 6 steps

Website design is the design of websites that are displayed on the internet. It is focused to the user experience aspects of website development rather than software development. Website design used to be focused on designing websites for desktop browsers; however, with rise of mobile devices, design for mobile and tablet browsers has become essential part…

Design Thinking in Business

Everywhere you turn, people are talking about the importance of design in a modern business environment. From websites, mobile apps, and SaaS, design often plays a vital role in the success or failure of a product. Steve Jobs was one of the people responsible for a design-focused renaissance.  He encouraged consumers to expect things that…

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How to Create a Homepage That Attracts and Converts Visitors

When someone visits your website, the first page they’ll see  is your homepage. Therefore, the most important page of your website is the home page. They get more traffic than any other page.  The way you set up your homepage can make or break your conversion rates, so you better make it good.Nowadays, people have…

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The Importance of UX Design in Modern Business in 2019

In modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success. With over 3 billion users today, the internet has become the world’s leading marketplace. But how can companies and organization differentiate themselves from their competitors? Users have come to…

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7 Things to Pay Attention to When Designing Your Website

Creating a successful business often takes years of hard work and dedication. To even begin, you need to lay solid foundations for your company. And in modern business environment, a website is often the first contact point a customer has with a company or a brand. In this article we’ll take a look at how…

How Search Engine Optimization Works

Search engine optimization or SEO is one of the most important concepts for any business that has an online presence (website). And since most modern businesses have websites it’s obvious that SEO plays an important role in achieving their business goals. In this article, I’ll explain how search engine optimization works, and why it’s crucial…

How to Setup Google Analytics on a WordPress Website

If you have a website but you don’t have Google Analytics installed, or you don’t know how to do it, read this post. I’ll explain what Google Analytics is, how to install it on a WordPress website and what benefits you can get from doing so. Let’s start by taking a look at what Google…

SEO Analysis: 10 Tools to Instantly Improve Your Website’s Rankings

Performing a SEO analysis on your website can be a deciding factor in your website’s success or failure. When your business success depends on the quality of your website (and in today’s world, it does), you have to make sure you’re doing all you can to optimize it in order to bring more visitors and…

Critical User Journey

How critical user journey can help your website

Critical user journey is a path that user may take to reach their goal when using a particular website. When designing websites, user journeys are used to identify the different ways to enable the user to achieve their goal as quickly and easily as possible.The example below shows  a webshop that provides food for pets….

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Design Thinking Process in Web Design

Design thinking process refers to creative strategies designers use during the process of designing.The process used in design thinking takes the idea through five stages until its realization. This methodology is used many design fields, including web design. It’s used to solve problems that standard design processes aren’t equipped to handle. It’s related to user experience…

SEO Marketing Strategies: 4 best methods for you to try

After reading our SEO article  you are probably familiar with SEO process. In this article we will discuss SEO marketing strategies that will surely help you with your SEO efforts. If you already optimized your website for Google SEO you will notice some results in ranking for optimized keywords but to improve your ranking furthermore…

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