In this article you will learn how to create a logo for your business. A logo is very important part of a company. It’s usually the first thing people think of when somebody mentions a brand. Just think of McDonald’s golden arches or Nike’s swoosh.
A well designed logo can help you establish your brand affinity more easily. In other words, a good logo will make people remember your company.
But how can you design such a logo? Before you start the design process, you must first think about what message your logo will convey.
A logo is a graphic element that succinctly and quickly identifies a company. It is a way to visually represent a product, service, company, or individual in a way that’s memorable and briefly tells their story.
For logo to be effective, it needs to be:
Start by deciding what your company stands for. Your logo should reflect that. You can go over your mission statement to help you refine your ideas. Focus on your message first and foremost. Decide what you want to communicate about your company.
What makes it unique compared to the competition? What are the traits and expectations of your target audience? After you do that, there area several ways you can continue with logo design.
Look at logos at other businesses in your industry
By researching your competition, you can come up with ideas for your own logo. Do they use conservative images? Or maybe they use flashy ones?
Think about how much you want to differentiate yourself from competition.
It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo.
Example below presents logo for news portal in DACH region ( D- Germany, A- Austria, CH-Switzerland). Dach also means roof in german language. Therefore, logo was made considering the meaning of the word and company´s activities.
A good logo should be:
Icons are better than photographs, which may be indecipherable if enlarged or reduced significantly.
This can be hard to do with a logo, but a good designer will be able to help you. The key is to convey the benefits your company offers through imagery. Manipulate the images to send a message about your company.
For example, FedEx logo seems simplistic.
But if you look closely at the space between the E and the X you’ll notice a small arrow hidden there. This arrow served to symbolize FedEx’s speed and accuracy. There is also an important meaning in the colors of the “Ex.” Whatever color the Ex is differentiates between the different parts of the company.
Changing your logo all the time can confuse or even annoy your customers. Create a logo that will look good in 10 or 20 years in the same way it does today.
When taking the brand’s personality into account, you have to think about every aspect of the image. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked.
Every color has a different implication and can bring nuance to your message.
After sketching out ideas we need to judge them against the brief and research and select the most promising ones.
The logo development process can take a long time before you arrive on a great concept.
We create logos in Adobe Illustrator which uses vector graphics. In the end all ideas are filtered to 3 variations of the logo that we send to client to choose.
After choosing one of the proposals you can have 3 additional revisions of the logo before it is finished. The image below shows a final logo after one revision (different font) that client chose to use.
A logo is a crucial part of a company’s visual identity. When you’re trying to decide how to create a logo, you need to consider many things. That’s why we believe it’s always a good idea to consult with a professional before you start creating your logo.
You can contact us today for a free consultation, and we’ll help you create a perfect logo for your business.