Inbound Marketing: What Is It and Why You Should Use It
- 6 min read
- Karla Sambolić
- Increase brand awareness
- Influence future purchases
- Establish authority and trust
- Help with search engine optimization
- Enable customers to engage with your brand
- Generate high quality leads
The inbound marketing processAccording to HubSpot, which coined the term “inbound marketing” back in 2016, the process of converting visitors to customers using inbound methods looks like this:
Attract visitors by creating valuable content. Strengthen your digital presence by creating and distributing valuable content. Focus on blogging and social media.
Convert website visitors into leads. Ask your customers for personal information (usually name and email address), but give them premium content in return. This includes eBooks, whitepapers, case studies, webinars, infographics.
Once you’ve converted visitors into leads, it’s time to strengthen your relationship with them and convert them into customers. Use a variety of lead nurturing tools like email marketing to do this.
Once someone becomes a customer, don’t forget about them. Instead, publish content that will help them to better use your product and answer any questions they may have.
Elements of a good inbound strategyThere are three key elements of every successful inbound marketing strategy:
- Content marketing
- Search engine optimization
- Social media marketing
ConclusionInbound marketing is a crucial part of a modern marketing strategy. You want to make sure you’re implementing the latest inbound strategies in your marketing efforts to grow your business. If you need help with your inbound marketing strategy, contact us today and we’ll be happy to help.
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