Magento 2 for Swiss Companies
- 6 min read
- Karla Sambolić
We have received many questions from our Swiss customers about creating webshops and Magento 2 specifically. But even if you're not from Switzerland, I think you'll find this article very useful. In it you'll learn what Magento is, why it's the best option for ecommerce stores, and several specific things to keep in mind if your company is based in Switzerland.
First of all, let's take a look at what exactly is Magento 2.
Magento is one of the world's most popular ecommerce platforms. Around 18% of all online stores are built with Magento technology. This means that Magento is the second most popular ecommerce builder, after WooCommerce. Since WooCommerce is mostly used by small businesses, it's no wonder that it's in the first place - there are a lot more of small business than large enterprises.
But Magento is still number one choice for bigger companies who want a reliable platform for selling online. Some of the most famous companies that use Magento are Coca Cola, Burger King, Ford, Nike and so on. Magento is used all around the world. Most Magento users are based in the US, UK and the Netherlands.
On November 17. 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smooth navigation, improve conversion rates and overall revenue generation for store owners. It has well-organized business user tools that enhance the user experience of the software.
Magento 2 has many advantages over older versions. Let's take a look at them (source):
- It offers 50% faster page loading speed than Magento 1
- Magento 2 checkout is 38% faster than Magento 1 checkout
- It is capable of taking 117% more orders per hour compared to the previous version
- Magento 2 can handle 2.1 million more page views per hour
- It also has boosted security features
- Any new feature will not be included in Magento 1
- Support for Magento 1 will be discontinued by 2018
Let's begin by taking a look at some statistics related to Switzerland's ecommerce sales.
According to this source, ecommerce in Switzerland was worth 8.4 billion euros in 2015, and there are no sings that ecommerce growth is slowing down. Yearly ecommerce growth is around 10%.
Magento 2 for Swiss companies
According to this article by eshopworld.com, there are currently 5.08 million ecommerce users in Switzerland, with an additional 470,000 users expected to be shopping online by 2021. Four years from now, these 5.5 million ecommerce users will spend an average of 1,958.84 USD online.
Popular online payment methods in Switzerland are paying by invoice, credit card and Paypal.
According to information from Netcomm Suisse, consumers in Switzerland prefer paying with :
- PayPal (43 percent),
- credit card (40 percent) and
- cash on delivery (39 percent) (source)
ConclusionMagento is a powerful platform for creating ecommerce stores. Magento 2 builds upon its predecessor, and offers even more advantages like increased speed, stability and security. We recommend Magento 2 as the best ecommerce solution for larger enterprises.
If you need help with Magento 2, or if you have any questions about how we can develop a Magento store for you, please contact us today for your free consultation.
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