SEO is an acronym for search engine optimization, and can be defined as the process of optimizing your online content, so that search engines show it at the top of the search engine page results (SERP).
One of the basic concepts in SEO is keyword research.
To put it in simple terms, by identifying potential keywords which are not too difficult to rank for, and crafting content around them, you can get qualified traffic to your website.
Qualified traffic refers to people who are already interested in what you have to offer, since they’ve found you by searching some of the keywords you’ve targeted.
Linkbuilding is a SEO method that helps you achieve better rankings in search engines. You achieve this by using backlinks that you get from other sites.
There are several tools you can use to track this better. We use Ahrefs.com. With Ahrefs we can see which websites have achieved a better ranking due to link building.
Email is still one of the most powerful marketing channels you have at your disposal. Some people say that email is dead, but that’s just not true.
The fact is that email as a marketing channel has many advantages:
If you can attract a lot of visitors to your website, and get them to give you their emails (usually by offering something in return), you can start to build a loyal customer base which will in time result in sales growth.
Newsletters are the best way to keep your loyal customers up to date. You get information about news or special offers directly into your inbox. It is very important that you do not write too many mails. Depending on your products and services you will see how often you should send e-mails. With Mailchimp mailchimp.com mailchimp.com you can easily send newsletters that are personalized and will be sent at the exact time.
Social media is one of the best online marketing channels for businesses of all sizes, and yet, many treat it as an afterthought.
Social media is a top Internet activity and people across age groups are spending a large amount of time on social media. You’ve a good chance of catching their attention through social media advertising.
Advertising on social media like Facebook or LinkedIn often depends on your target market.
For example, food, fashion and health article are highly shareable and will usually get a lot of likes and shares. On the other hand, if you’re in toothpick production game, the opportunities for social engagement are limited.
But regardless of your niche, you should have at least some social media presence, and the more you have, the more ROI you’ll see. If you want to find out how your niche fares on social media you can use tools like BuzzSumo.
You can determine two things from information you get from BuzzSumo:
Use that information to determine your social media marketing strategy for a specific niche.
There are many marketing channels through which you can reach your target customers. It all depends on your industry and niche, your company’s size and your audience’s online habits.
But the three marketing channels I’ve described in this article are a sure way to get good ROI.
Especially if you’re a small business owner struggling to come up with a viable marketing strategy.
If you need help implementing these channels in your marketing mix, feel free to contact us today and let’s talk about how we can help you out.