Be present on the channels where your customers are
Marketing is the most important part of the development of any website or webshop. Your success or failure depends on whether your marketing strategy is well defined.
Due to the many marketing channels,
both online and offline, it’s hard to choose a channel that will bring you the best return on the funds you’ve invested.
That’s why, before we execute any marketing strategy, we perform a detailed marketing research
where we identify who your customers are, and what habits they have during the shopping process. Our objective is to define your customer base and develop their socio-demographic profiles.
Aside from that, we also monitor daily habits of your existing, and potential customers, for example which websites they often visit.
In this phase we will also work very closely with you. It is very important for us to analyse all information about your potential customers so that we can have as much success as possible with every marketing campaign.
According to gathered information we can develop a perfect marketing campaign
which will focus exclusively on those users who have the highest potential of becoming your paying customers.
The technology we use enables us to achieve the most optimal money investment with the highest return on investment. Every marketing campaign is also a great opportunity to get to know your market environment better.
The marketing strategies we develop for you can be divided into two: inbound and outbound marketing.
Inbound marketing includes all marketing strategies that we use, and that don’t include paid advertising.
These tactics are mostly used by small and medium-sized enterprises, but they have their place in larger corporations as well.
Some examples of inbound marketing include:
Outbound marketing, on the other hand, includes paid advertising on other websites, or on search engines.
As you can see, there are a lot of channels you can advertise, and we haven’t even included all of them here. We pick the best combination of channels
for each campaign, based on the research mentioned above.