Performing a SEO analysis on your website can be a deciding factor in your website’s success or failure. When your business success depends on the quality of your website (and in today’s world, it does), you have to make sure you’re doing all you can to optimize it in order to bring more visitors and generate more sales.
This process is known as search engine optimization or SEO. SEO is the process of optimizing your online content, so that search engines show it at the top of the search engine page results (SERP).
SEO is crucial if you want to rank highly on Google – without it you won’t get to the first page of SERP, and that means you’ll miss a lot of potential traffic. 67% of all organic traffic comes from the first 5 results on the first page of SERP
However, before you can start optimizing your website for search engines, you first have to do an analysis of your current state.
What’s SEO analysis and why is it important?SEO analysis
is a process of analyzing your website to find ways how to improve ranking on search engines.
The problem with SEO is that whenever a new Google algorithm comes out, your website may experience a sudden drop in ranking.
Google’s engineers are constantly working on improving user experience by refining the way search works, which is great.
But, sometimes these changes can have a negative impact on your website, depending on what factors Google has changed.
You can a list of previous algorithm changes here
There are over 200 ranking factors
that Google takes into consideration when analyzing a webpage.
A SEO check of your website can give you valuable insights on the areas that may require improvement.
One of the first things we check on client’s website is URL structure. URL structure has to be clear, this means it should only contain letters and numbers without any symbols. Also each page needs to have a unique URL instead of just numerical ones.
For example URL example.com/our-services/ is better than example.com/page=127/ .
After that we check if meta descriptions and title tags are good. Not having meaningful titles and descriptions for each page of your website will hurt your SEO.
If people can’t understand what the page is about from title and description, neither will Google, resulting in not showing your website on search engine results pages (SERP).
Also if your title or description is too long it will be cut off with 3 dots on Google SERP:
Different tools will give you different information but most of the good ones will show you:
- Keyword performance reports (current rank, keyword difficulty, monthly searches, competitor keywords)
- Competitive SEO data (SEO performance of other websites in your niche)
- Link reports (broken or bad links)
- Page performance data (load speed etc.)
- Use of alt text for images
- Meta descriptions use
- Duplicate content
Without a thorough analysis, especially if your website has never been optimized before, it’s impossible to tell what steps you need to take to improve your rankings.
Let’s take a look at the best tools at your disposal.
10 tools for SEO analysis on Google
1. Google Search Console
The starting point of any SEO check on Google should be Google’s Search Console (formerly known as Webmaster Tools).
It allows webmasters to check indexing status and optimize visibility of their websites. You can use various functions such as “Fetch as Google” to check how Google “sees” your page, or “Page Speed Insights” to check how fast your page is loading.
Aside from tracking all kinds of information about your visitors, Google Analytics can also give you many keywords ideas by providing insights into which terms people use to land on your website.
The free version has fewer options than the paid one, but it still gives you much useful information, especially link analysis statistics.
This Chrome extension will ensure that links on your webpage – whether external or internal – actually work.
The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.
This helpful tool allows you to compare traffic between two websites.
This tool allows you to perform a quick audit on your website, and reports any error it encounters.
This free online tool generates personalized reports based on the following key metrics: performance, mobile readiness, SEO and security. You just need to enter your website’s URL and you’re set to go.
Designed specifically for SEO experts, this software crawls the websites you specify, examining the URL’s for common SEO issues. It simplifies an otherwise lengthy process of manually evaluating every link on a website.
By leveraging best SEO practices with the tools I’ve listed here, you can start to check how your website ranks on Google, and start optimizing your online content.
It’s important to periodically analyze your website for any possible SEO errors like broken links, missing tags or duplicate content, since Google will punish any site with a lot of errors by reducing its ranking.
If you need help with performing a SEO analysis on your website, contact us
and we’ll be glad to help.