Website Analysis: 5 Ways to Analyze Your Website
- 6 min read
- Karla Sambolić
We did many website analysis and always helped our clients to maximize their growth with:
- Increased organic visitors count
- Decreased bounce rates
- Bigger user’s engagements on a website
- Better website's user experience on different devices
- Better conversion rates
We do this by tracking existing user’s behavior and analysing it together with website’s performance. During this process we use newest tracking technologies that configures heatmaps on each page based on user’s clicks and track their behavior across different pages.
Why is website analysis important?To put it succinctly - without it you don't know what to fix. Your website must serve some purpose, it should be used as a tool to achieve business goals. Business goals that you can achieve with your website:
- Raise brand awareness
- Drive lead generation
- Increase sales
- Develop though leadership
Regardless of your goal(s), your website should focus on your users' needs. There are many parts of a website that contribute to the over all effectiveness of a website. Everything from
- backend and frontend coding,
- search engine optimization (SEO),
- visual design,
- user experience (UX) design,
- and usability
With various website analysis methods, you can pinpoint what part of your website is not working optimally and fix it. Let's take a look at 5 ways you can analyze your website.
5 ways to perform a website analysis
1.Google speed test
This is one of the easiest and most straightforward tests you can run on your website. It's also the most important one.Page loading speed is one the crucial factors in website's effectiveness.
Just ask yourself: how many times did you leave a website that took forever to load? Probably a lot of times.
To perform this analysis, go on Google Page Speed and enter your URL. Google will rate your website's speed and give you recommendations how to improve it.
Since a lot of users surf the internet on their mobile devices, it's very important to have a website that's optimized for mobile.
To perform this analysis, you can go to this test link by Google, and enter your URL.
If your website is not index with Google, it won't appear in search results. Most websites get indexed pretty quick after publish some content. However, it+'s always a good idea to manually submit your sitemap to Google, to make sure your website is crawled faster and better.
3.Google schema and sitemap analysis
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.
First, you need an URL of your site’s sitemap. You can use a website like XML-Sitemaps.com to create your sitemap (simply enter your URL in the tool). After that, upload the sitemap to Google Search Console, and you’re done!
Similar Web is a website competitive analysis and data mining company that provides very detailed information on different sites and a comprehensive overview of a website’s marketing strategy.
The software does this by using data extracted from four main sources:
- A panel of web surfers made of millions of anonymous users equipped with a portfolio of apps, browser plugins, desktop extensions and software;
- Global and Local ISPs and data partnerships;
- Web traffic directly measured from a learning set of selected websites and apps for intended for specialized estimation algorithms;
- A colony of web crawlers that scan the entire Web and apps stores
Ahrefs tool allows us to see how your website’s SEO is performing in real time, and then we can compare that data with any competitor and analyse progress.
5.Use Ahrefs to understand your traffic and demographics
With ahrefs we are able to track any targeted keywords positions across different web search engines result pages, including Google.
This tool is also crucial in defining further SEO strategies.
ConclusionWebsite analysis is a crucial activity you must perform regularly. It allows you to get a better understanding what improvements you have to make on your website to make it better for your visitors.
Dissatisfied visitors will leave your website, and you should do anything in you can to prevent that.
If you need help with expert website analysis, contact us today for a free consultation.
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