Website Analysis: 5 Ways to Analyze Your Website

website analysis
If you want to succeed in modern business you need to have an optimized website. Your website is usually the first thing your customers see. If they don’t find the information they want, or the website’s design is lacking, people will leave.

To find out if your website is optimized, and how it is performing compared to similar websites, you need to perform a website analysis.Research shows that you have around 6-8 seconds to capture visitor’s attention. If you don’t, they’ll be happy to leave your website and search about the information they want somewhere else.

First impressions are important, and even more so in digital world, where there are hundreds of websites, Facebook posts and Youtube videos vying for limited user attention.

Why is website analysis important?

To put it succinctly – without it you don’t know what to fix. Your website must serve some purpose, it should be used as a tool to achieve business goals. Business goals  that you can achieve with your website:
  • Raise brand awareness
  • Drive lead generation
  • Increase sales
  • Develop though leadership
…and so on.

Regardless of your goal(s), your website should focus on your users’ needs. There are many parts of a website that contribute to the over all effectiveness of a website. Everything from
  • backend and frontend coding,
  • search engine optimization (SEO),
  • visual design,
  • user experience (UX) design,
  • and usability
affects how visitors perceive and like your website. If they don’t like any part of your website, you might lose them for good.

With various website analysis methods, you can pinpoint what part of your website is not working optimally and fix it. Let’s take a look at 5 ways you can analyze your website.

website analysis

5 ways to perform a website analysis

1.Google speed test

This is one of the easiest and most straightforward tests you can run on your website. It’s also the most important one.Page loading speed is one the crucial factors in website’s effectiveness.

Just ask yourself: how many times did you leave a website that took forever to load? Probably a lot of times.

To perform this analysis, go here and enter your URL. Google will rate your website’s speed and give you recommendations how to improve it.

2.Mobile-friendly analysis

Since a lot of users surf the internet on their mobile devices, it’s very important to have a website that’s optimized for mobile. To perform this analysis, you can go to this test link by Google, and enter your URL.

3.Google schema and sitemap analysis

If your website is not index with Google, it won’t appear in search results. Most websites get indexed pretty quick after publish some content. However, it+’s always a good idea to manually submit your sitemap to Google, to make sure your website is crawled faster and better.

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.

First, you need an URL of your site’s sitemap. You can use a website like to create your sitemap (simply enter your URL in the tool). After that, upload the sitemap to Google Search Console, and you’re done!

4.Similar Web

Similar Web is a website competitive analysis and data mining company that provides very detailed information on different sites and a comprehensive overview of a website’s marketing strategy. The software does this by using data extracted from four main sources:
  • A panel of web surfers made of millions of anonymous users equipped with a portfolio of apps, browser plugins, desktop extensions and software;
  • Global and Local ISPs and data partnerships;
  • Web traffic directly measured from a learning set of selected websites and apps for intended for specialized estimation algorithms;
  • A colony of web crawlers that scan the entire Web and apps stores

5. Use Alexa to understand your traffic and demographics

Alexa is one of the oldest web analytics tools out there, but it’s still a great competitive analysis option for brands with limited budgets.

Alexa ranks sites based primarily on tracking a sample set of Internet traffic, mainly users of its toolbar for the Internet Explorer, Firefox and Google Chrome web browsers. The Alexa Toolbar includes a popup blocker, a search box, links to and the Alexa homepage, and the Alexa ranking of the site that the user is visiting.

It also allows the user to rate the site and view links to external, relevant sites.


website analysis

Website analysis is a crucial activity you must perform regularly. It allows you to get a better understanding what improvements you have to make on your website to make it better for your visitors.

Dissatisfied visitors will leave your website, and you should do anything in you can to prevent that.

If you need help with performing a website analysis, contact us today for a free consultation.

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