Web development in the modern era of various devices with different screen sizes (smartphones, tablets, desktops), is anything but simple. Before we begin working on a webpage it’s important that you know what goals
you want to accomplish with it.
Is your website presentational, i.e. do you want the user to get information about your working hours, your location and so on, or maybe you want a website on which users will be able to send you enquiries for your services?
It’s important to define what the goals of a webpage are since all other aspects of the webpage are based on that.
You can think about it in the same way when you go on a trip, you have to know where you’re going, otherwise you will never get there.
Once you’ve established your goals, it’s important to let the users know what the goal of the website is
For example, a goal of a website can be to gather inquiries from potential customers. That goal is achieved through filling out the inquiry form on the website. Another goal can be to increase the number of newsletter subscribers, or maybe to download an eBook you’re offering if someone subscribes on your website.
Depending on psycho-demographic psychodemografisch traits of the users, we create design and content that is optimized for achieving the specific webpage goals. The design
is always adapted to content, and their common goal is to increase the number of conversions.
Depending on the size of your company, a filled out form can be delivered via email, but can also be forwarded to unique software – CRM, through which you can manage all the steps in the buying cycle, and store all the important data regarding your clients.CRM
contributes to your efficiency with sales process and converting users to clients. Later you can also use CRM system for targeted marketing campaigns, for example, you can send an email to clients who have purchased a specific service you sell – with CRM this takes only a few minutes, but without you can spend a significant amount of time.