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7 Things to Pay Attention to When Designing Your Website

  • 6 min read

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Creating a successful business often takes years of hard work and dedication. To even begin, you need to lay solid foundations for your company. And in modern business environment, a website is often the first contact point a customer has with a company or a brand.

In this article we'll take a look at how to design and develop a modern business website. I'll also talk about how to avoid common mistakes that plague many websites. Most of these mistakes will be basic mistakes, but such mistakes often prove most costly. If you don't get the foundations of your website right, every layer you add will be placed on shaky ground.

There are a number of things every website can improve upon. Even well designed websites can have some basic mistakes that can ruin user experience, and in turn, your company's success. From functionality to appearance, to navigation and coding standards, a lot of efforts goes into creating great websites. And it doesn't end there.

Web developers, designers and marketers have to create websites that attract visitors and engage them to take desired actions. Considering all these factors, it's no wonder that a lot of websites have flaws which hurt their business goals. I have made a list of 7 things to pay attention to when designing your website. I hope this list will prove useful to you.

It's made for business owners and entrepreneurs who are:
  • consider creating a new website for their business
  • thinking about what changes they can make on their existing website to make it better
Let's begin.

 

1. Overall design

Every good website has great design language and stunning visual elements. Estetics of your website pages can elevate your brand awarness and bring more traffic to your website. Also, consistent design language improves the usability of your website and can bring much needed exposure.

The example below is an award-winning website from tooyoo.ch. Their overall design language is unique and playful despite the theme of the website. With interesting color scheme and playful illustrations, this website stands out from the rest

website

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2. Content

There is popular saying nowadays : Content is king!

To present your content to potental customers you must have a great content management system to take care of backend functionality.
A good CMS like WordPress can make your site fast and secure, and offer you various customization options. WordPress is easy to install, highly customizable and ideal for non-tech savvy people.

Managing and presenting content is crucial for great conversions and exposure to the online world.
Also, if you can produce great content and story, and present it in well designed manner you can get recognized by professional experts and have your website compete for best website on the Swiss web which can get you more exposure.

Through storytelling on your website you can present your brand to the online world and engage your customers even more.
The image below presents a website with lots of different content types. Content is managed perfectly for target audience and it deserves to be among award winning websites.

website

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3. Responsive web design

Responsive web design (RWD) is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. RWD has often been cited as the most important feature of a website. It makes your website accessible to anyone, regardless of the device they’re using.

By supporting multi-device users, you create a great user experience for all of your visitors, and also improve your search engine rankings.

Swiss.com website below is on the top of the game in terms of responsivness. Their perfectly executed website granted them award for best responsive website in 2015.

website

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4. Usability

Usability refers to how easily can a website be used.

That includes:
  • clear navigation,
  • menus,
  • good information architecture,
  • linking and so on.
Websites that are easy to use tend to attract more visitors and encourage business. Make sure your website has all the features that a customers need to perform a desired action.

Information architecture and clear vision can greatly improve usability of your website. With the evolution of web technologies you can manage complex content structure.

The example below presents website with great usability. Clear navigation and interaction design gives this website an edge from other websites.

website

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5. Innovation

As the web technologies and trends constantly grow there is a vast number of new ways of improving your website. Use of new technologies can increase functionality of your website and can even open new possibilities for your business model.

New ways of presenting and managing data are popping up every year. Also, with innovations you can get an edge over your competition and stand out from the rest.

The image below shows a website with innovative scrolling feature and 3D environment. It uses data visualization to bring back 50 years of swiss music charts.

website

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6. User experience design

User experience (UX) design can be defined as the process of creating products that provide meaningful and personally relevant experiences. Investing in effective UX design can bring many benefits to a business. It can improve conversion rates and increase revenue.

While UX plays a vital role in the development of all digital resources, its importance is increased in web development.

The fact is that 79% of users will move to another website if they can’t find what they are looking for right away, so make sure that you create the experience they want, if you want them to stay and engage on your website.

With  interactions and simplicity you can achieve experience that will repeatedly bring back your customers and attract new ones.

The image below is a screenshot from a webshop homepage. They managed to recieve award for the experience users have on their website.

website

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7. Branding

According to American Marketing Association, brand is „a name,term,design,symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.“

You can imagine your brand as the idea or image people have in mind when thinking about specific products,services and activities of a company. Combination of physical and emotional cues is triggered when exposed to the name, the logo ,the visual identity, or even the message communicated.

With branding process you give meaning to your company, products and services by creating and shaping a brand in concumers minds.
The better the branding the more exposure you get.

The example below is website for Samsung's branding website.

website

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Conclusion

Keep these seven things in mind the next time you start creating a new website, or when you're redesigning an old one. There are a lot more factors to consider, though.

So, please contact us today for a free consultation if you need help with designing and developing your website.

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