Every good website has great design language and stunning visual elements. Estetics of your website pages can elevate your brand awarness and bring more traffic to your website. Also, consistent design language improves the usability of your website and can bring much needed exposure.
The example below is an award-winning website from tooyoo.ch. Their overall design language is unique and playful despite the theme of the website. With interesting color scheme and playful illustrations, this website stands out from the rest
There is popular saying nowadays : Content is king!
To present your content to potental customers you must have a great content management system to take care of backend functionality.
A good CMS like WordPress can make your site fast and secure, and offer you various customization options. WordPress is easy to install, highly customizable and ideal for non-tech savvy people.
Managing and presenting content is crucial for great conversions and exposure to the online world.
Also, if you can produce great content and story, and present it in well designed manner you can get recognized by professional experts and have your website compete for best website on the Swiss web which can get you more exposure.
Through storytelling on your website you can present your brand to the online world and engage your customers even more.
The image below presents a website with lots of different content types. Content is managed perfectly for target audience and it deserves to be among award winning websites.
Information architecture and clear vision can greatly improve usability of your website. With the evolution of web technologies you can manage complex content structure.
The example below presents website with great usability. Clear navigation and interaction design gives this website an edge from other websites.
As the web technologies and trends constantly grow there is a vast number of new ways of improving your website. Use of new technologies can increase functionality of your website and can even open new possibilities for your business model.
New ways of presenting and managing data are popping up every year. Also, with innovations you can get an edge over your competition and stand out from the rest.
The image below shows a website with innovative scrolling feature and 3D environment. It uses data visualization to bring back 50 years of swiss music charts.
User experience (UX) design can be defined as the process of creating products that provide meaningful and personally relevant experiences. Investing in effective UX design can bring many benefits to a business. It can improve conversion rates and increase revenue.
While UX plays a vital role in the development of all digital resources, its importance is increased in web development.
The fact is that 79% of users will move to another website if they can’t find what they are looking for right away, so make sure that you create the experience they want, if you want them to stay and engage on your website.
With interactions and simplicity you can achieve experience that will repeatedly bring back your customers and attract new ones.
The image below is a screenshot from a webshop homepage. They managed to recieve award for the experience users have on their website.
According to American Marketing Association, brand is „a name,term,design,symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.“
You can imagine your brand as the idea or image people have in mind when thinking about specific products,services and activities of a company. Combination of physical and emotional cues is triggered when exposed to the name, the logo ,the visual identity, or even the message communicated.
With branding process you give meaning to your company, products and services by creating and shaping a brand in concumers minds.
The better the branding the more exposure you get.
The example below is website for Samsung’s branding website.
Keep these seven things in mind the next time you start creating a new website, or when you’re redesigning an old one. There are a lot more factors to consider, though.
So, please contact us today for a free consultation if you need help with designing and developing your website.