Having a modern, clean-looking and SEO optimized website is a must for any business today. Gone are the days when you could get some basic HTML templates, create a static website and say that you have a business website.
Modern websites have to meet the highest design standards, be optimized for latest Google algorithms and offer end users a unique and engaging experience. Luckily, there’s a platform that offers all that, and that’s WordPress.
WordPress is a free content management system (CMS) that enables you to have your own website without creating it from scratch.
CMS is software that is installed on your host’s server. Your host provider will likely have a one click installation process to help you get your CMS installed. Once it is installed, you can log in to your site as the admin and add photos, text and other content. You can use the content you’ve added to create blog posts and other forms of content like a product page or display a work portfolio on your website.
Although there are many content management systems to choose from out there (Joomla, Drupal etc), WordPress is usually the best choice for most people. Over 72 million active users are using WordPress. Around 30% of all sites on the internet run on WordPress.
If you’re reading this guide you’ve probably already decided to build your website on WordPress. But in case you’re still weighing your options, let’s take a quick look why WordPress is the best choice for creating websites.
WordPress offers a lot more benefits, but these are the crucial ones. WordPress is easy to install and set up, it gives you access to a large community of enthusiasts who can help you, and it’s easily customizable so you can make your website look the way you want it.
There are 3 steps to creating a website using WordPress.
The first decision you have to make is to choose between using WordPress.com (free) and WordPress.org (paid, self-hosted).
Despite the fact that the first choice requires no expenses, I highly recommend choosing self-hosted WordPress.
Why? First of all, average costs for hosting a website are around 10€ per month, which is negligible. On the other hand, the benefits are many.
One of the main benefits is the ability to choose your own domain name. If you decide to go with the free option, your domain name will have to include wordpress.com as the extension. So your domain name will be yourwebsitename.wordpress.com.
If you’re a hobby blogger, that may be ok, but if you’re a business owner of any kind, this will look unprofessional.
By choosing the WordPress.org option you can have any domain you want (if it is available) and the extension you want. For example, you can have a website called yourwebsite.com.
To get your site up and running, you first have to come up with a name for your website and register it.
Let me explain two terms:
There are hundreds of hosting providers out there, so choose one and register your website with it. First you need to register your domain name, and then choose a web host (some companies offer both service in one package for convenience).
After you’ve done all that, it’s time to install WordPress.
This is the easiest part. Log in to your hosting dashboard, look for the WordPress icon.
Click on it. After that, you’ll need to enter your website name, admin username, and a password for your website. Don’t worry; you can change them later in WordPress settings if you need to.
Congratulation, you now a WordPress website. The last thing you need to do before you start creating content is to configure your new website.
First you need select your theme. You can choose from hundreds of free theme by search the WordPress theme library, or you can go to sites like Theme Forest to buy premium themes. They are usually worth the cost since they will be coded professionally, with the latest development standards in mind.
After that, you need to add some plugins. Plugins add a lot of functionality to your website. The choice of plugins depends on what kind of website you’re creating (ecommerce, blog etc.)
Aside from themes and plugins, you can configure various options in the settings tab. Once you’re done with that, it’s time to start creating content!
WordPress is one of the content management systems out there, especially for people who don’t have the time to learn to code. You can set up a WordPress website in an hour and start creating your content immediately after that.
I hope you know understand the basics of creating a WordPress website. However, the basics I’ve covered here are not enough if you want to create a competitive website, especially if you’re in ecommerce business. Don’t hesitate to contact us today if you need help with creating a modern, high converting website.