Website Test – Improve Your Conversion Rate in 4 Easy Steps

There are no defined requirements that every website should meet before it is published. A website test is not only important for basic technical functionality, but also for user experience.

There are some basic necessary tests that needs to be done. This has to be done with great attention to detail, as the development of the site may cause that smaller issues may become large issues that can affect multiple website functions.

Website Test

A website test tests certain processes on your website to provide accurate feedback on the current situation. If you use this feedback to customize some elements of the site, you can optimize your site.This test includes a whole list of smaller tests that should be run to get the best possible user experience and conversion rate.

Minor differences will decide if your website will succeed and be unsuccessful. As competition improves, it’s important to pay close attention to every little detail that could improve the performance of your website.

Phase 1: Technical test

The technical test consists of a list of things to check and test. It is desirable that this test be performed before the putting your website live. Technical tests should be carried out before and after your website is live. Especially if you add content very often.

Adding new things to a website can change their performance, so a technical test is very useful.

Things to be tested

  • Website loading time– slow loading websites not only harm your SEO, but also the user experience
  • Website Performance on Different Web Browsers – Open your website in different browsers and test their performance Favicon – check if the favicon for your website is displayed correctly
  • 404 – Page not found – Everyone is entrusted with the 404 error. You should make sure that your 404 page loads correctly 
  • Contact Form – Test all contact forms to make sure everything works as it should
  • Search bar – check if the search bar is working correctly
  • Registered users – test if users can easily register and sign in to your website
  • Activate comments – check if commenting is working properly The technical test is the basis for a good website. It is important to finish this test before continuing with other website tests.

Phase 2: SEO test

Even if you decide not to use search engines as the primary source of traffic, it is still necessary to conduct basic SEO testing. Not only will this help you attract new visitors, it will also make it easier for existing website visitors to find you. In order to increase the visibility of your website for search engines, an SEO test should be performed.

An SEO test involves testing and adapting all website elements that affect the ranking of the website in the search results.

An SEO TEST includes:

  • Url check– make sure the URL structure is clean and with no unnecessary paths and icons
  • Page name – Optimize the page name to match the keywords
  • H1 Title Tag – Make sure that you use H1 Title Tags, this will show search engines what your site is all about
  • Meta Descriptions – Make sure you have a custom meta description
  • XML Sitemap – Generate an XML Sitemap and integrate it into the Google Search Console
  • Images ALT Text – Check if images have appropriate ALT text An SEO test will certainly give you a start advantage over the competitors.

website test

Phase 3: User Experience Test

This test is important because it shows how well your website works while a user is using it. It is recommended to use click heatmaps to record user behavior on your site to collect data. This information can be very useful and will indicate when there are problems with some elements.

There could be functionality or even design issues that could cause a bad user experience. Basic user experience testing includes tracking the customer journey on the landing page through to the conversion action. This is the best way to understand the behavior of your users. It’s easy to see if users are distracted from the conversion goal or if something is not working properly.

It is encouraging to change the site elements according to the user experience test. Here AB Testing can be very useful. With AB Test you can track performances of different versions of the landing page. The version with the better performance should then be published. Good user experience tests help you lower the bounce rate and increase your conversions.

Phase 4: Conversion Test

This type of website test is similar to the user experience test, but with the aim of improving the conversion rate. Track the results of conversions to see how many visitors are getting conversions, what landing pages they come from, how many pages are being viewed on average, and what metrics are important to your conversion goals.

This will give you a good overview of what should be adjusted for better conversion rate results. The goal of this test is to make conversions easier and faster for your visitors. The shorter and easier it is for your visitors to convert, the more conversions you will have.


A website review is always a good idea, especially if there were major changes on the website. Therefore, they should also be inspected on a regular basis to ensure that no performance drops occur. It is also recommended to repeat all these tests after the page has been published. If you need help with website testing, contact us!

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